Jakob’s Law Of The Web User Experience
I hate to tell you this, but web users spend most of their time on other websites. Obvious right? But what that means for your website is that you need to keep in mind that you’re creating something that needs to be functional and user-friendly. We are not trying to create an entry for the Turner Art Prize. Your site can be unique but if it looks too different to the average website your users are visiting day in, day out, they are not likely to stick around.
User Experience (UX) is of major importance as to whether or not you have a successful website or not.
Search Engine Optimisation or SEO is where people will often try and blind you with science and jargon, whilst offering a magic bullet solution. They make it sound complex and complicated, when in fact it is nothing more than the simple activity of ensuring your website can be found in search engines, when people search for words and/or phrases relevant to what your site is offering.
Yes, there ARE things to help enhance your site’s content (Google’s latest search algorithm prioritises mobile optimised websites), but writing great content that uses the kinds of words and phrases likely to be used by people who will search for you and your products and services is where you need to start. So I would be pushing that we do web design, for example.
Create great content, and then make it easy for people to link to and share that content (as Google still classes authoritative content and sites based on the number and quality of links from other web pages).
The first step is we have a conversation. You tell me what it is you want to achieve: WHAT you want your website to DO. Its purpose, your aims, target audience, content type(s). This should all be aligned to your overall personal or business goals. This conversation will form the basis of my quote for the job. My handy ‘get a quote’ form has fields for all the information I need to get us started.
Once all that is agreed, I will draw up a plan outlining the various stages of the project, including timelines. This is where we will draw up a site map and consider user experience (UX) and user interface (UI) issues.
This is where we create our first wireframes – our visualisation of how our pages will be structured – layout, functionality, colours and logos, calls to action, menus, contact forms etc. These will be worked through until we have our first ‘prototypes/Mock-ups’ of our homepage, and one other page etc. This is where our vision starts to come to life.
4: Creation & Implementation
When we are all happy with our mock-ups we move on to actually building the site, starting with a shell site and a functional Homepage and Template sub-pages. Only when we are happy with those will we move to populate the full site.*
5: Testing, Training & Delivery
Once our site is ready we will test it to make sure the code is compliant with current web standards and works in all the major web browsers. We will also provide some training on how to use WordPress CMS. Once all that is done we will deliver your website, and you can launch it to the world.
You have your finished website. Having built it on WordPress you have the capability to run and manage your site yourself. However, if you’d rather leave the hassle of tasks such as website back-ups, CMS and Plug-in updates and upgrades, site analytics and other admin tasks to somebody else, NetVine will happily take care of that for you.**
* Depending of size of site and amount of content there may be an additional cost if NetVine undertake this whole task
** Separate Annual Fees will be charged for this services
Where Does My Time Go on Average Project?
- Q&A/Planning 15%
- Design 25%
- Creation & Implementation 40%
- Testing & Launching 5%
- Project Mangement 15%